Food is not  just about food neither it’s just about cooking, it’s also about memories or silly things that makes us happy.  This blog is dedicated to those things that mostly came to me as a spark of happiness.

My name is Aarón and I´m a designer who happens to be in love of food!  The past years I’ve focused on food communication and food development projects based on my design and culinary background.

I have a master in Food Culture & Communication by the Università degli Studi di Scienze Gastronomiche in Italy, a degree in graphic design and culinary & food chemistry diplomas and a MBA by the University of Bologna, Italy.